Coca-Cola's UK division recently announced that it will be teaming up with the organization FareShare to create a series of holiday labels that will help to get food to those in need. Alongside the special labels, the brand will also launch a truck tour and a television commercial for a complete holiday activation.
In order to support those in need this season, Coca-Cola will add special holiday labels to its bottles. Customers will then be able to scan the labels with their smartphone and upload the images online. For each image shared, Coca-Cola will make a donation to FareShare, which in turn provides meals to those who are hungry and vulnerable.
Coca-Cola has always had a special association with Christmas and this year the brand is using its power to make the holidays better for those in need.