This new Kat Von D lipstick is more than just a red-hued cosmetic. As its name suggests, the limited-edition 'Project Chimps Liquid Lipstick' supports chimpanzee rehabilitation and fights to put an end to animal testing. 20% of the proceeds generated from the product will be donated to these causes through the Project Chimps nonprofit organization.
The cruelty-free product is a new addition to Kat Von D's Everlasting Liquid Lipsticks and promises to be a "life-proof lipstick that will not wear off." The vegan beauty product is enriched with nourishing Vitamin E and sunflower seed wax, which both play a part in keeping the cosmetic product comfortable on the lips during all-day wear.
This Kat Von D lipstick is one of many new cosmetics that's putting an emphasis on its plant-based ingredients and cruelty-free philosophy.