City-Inspired Bold Lip Glosses

Kee'ss Moi Boasts Cruelty-Free and Vegan Formulations

Kee'ss Moi is an innovative beauty brand that transcends traditional cosmetic lines by offering a global journey through bold lip glosses, named after iconic landmarks and neighborhoods that have impacted founder Mouna Deme, a visionary with Parisian and Senegalese roots. From the chic sophistication of New York City's 5th Ave to the timeless elegance of Dakar's DK Station, the brand aims to go beyond its bold lip gloss offerings and positions itself as "your map and passport to empowerment and self-expression."

Following the motto of 'Quality x Awareness,' the brand's cruelty-free, vegan, and chemical-free products reflect a dedication to creating a better world. A commendable initiative, a portion of the proceeds contributes to humanitarian projects through the non-profit 'Global Kee'ss,' fostering positive change on a global scale.

Image Credit: Kee'ss Moi

Global Lip Gloss Journey
Kee'ss Moi offers a global journey through lip glosses named after iconic landmarks, providing a unique and empowering lip product experience.
Cruelty-free and Vegan Formulations
Kee'ss Moi prioritizes cruelty-free and vegan formulations, meeting the growing demand for ethical and sustainable beauty products.
Empowerment and Self-expression
Kee'ss Moi positions itself as a map and passport to empowerment and self-expression, offering more than just lip glosses.

Industries Being Reshaped

Beauty and Cosmetics
Kee'ss Moi disrupts the beauty industry by offering a unique global lip gloss experience and prioritizing cruelty-free, vegan formulations.
Travel and Tourism
Kee'ss Moi taps into the travel and tourism industry by naming lip glosses after iconic landmarks, creating a connection between beauty and travel.
Non-profit and Humanitarian
Kee'ss Moi contributes a portion of the proceeds to humanitarian projects through the non-profit 'Global Kee'ss,' fostering positive change on a global scale.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 78%
Freshness 23%