'Ivvi’ is an influencer marketing platform that makes it easy for brands to identify influencers and viral videos in a way that is more strategized, personalized and predictive than its competitors.
The platform sets itself apart from other similar content curating platforms due to its focus on predicting emerging video ideas and patterns before they go viral. It is able to spot these emerging shifts quicker than its competition and allows its clients to “make quick, well informed decisions that result in better investments, dramatically increased profits and greater strategic advantage over competitors.” The site offers “predictive video discovery and tracking,” compiles the information it finds and customizes it based on audience and interest filters in order to allow for different brands, influencers and media companies to better strategize their upcoming campaigns.
The platform is especially usefulfor brands looking to scout influencers, curate content in a way that is smart and intuitive so that the brands using Ivvi have a competitive edge in the marketplace.
Ivvi’s ability to function as a curator of digital content that uses predictive methods to remain ahead of the game makes it an essential marketing and strategizing tool, especially when considering the enormous popularity of video content online.