Passing through a parking lot is often an essential part of getting to a shopping destination, but Hiroshi Fujiwara's new concept store, 'The Park-Ing,' makes it the first and last stop for shoppers.
The Park-Ing is set up at the undergound parking lot at the Sony Building at Ginza. This new and unconventional retail space features a number of small boutiques for brands like Nike, Denim By, Vanquish and others. The space also features a recreation of a popular cafe that has become an icon of Harajuku culture.
Now that it's become quite common to see pop-up shops taking up residence in unused retail spaces, the next iteration of this idea seems to favor making the most of even more unconventional places to connect with consumers and make a sale.