TDC&Co. recently updated a Checkers Hyper supermarket in South Africa to make it more inviting and accessible for customers. Instead of the cramped shelving units found in most grocery stores, this shop now boasts an airy design that makes it easy for customers to navigate as they shop.
To make the Checkers Hyper location more inviting, TDC&Co. moved all of the store's merchandise to the back and left-hand side of the perimeter. This effort helped to open up greater site lines and make it easier for shoppers to see the different sections of the store. TDC&Co. also focused on creating an 'urban market' in the heart of the store that provides hands-on services.
By reimagining the traditional supermarket layout, TDC&Co. managed to improve the overall ambiance of the Checkers Hyper store, while also making it easier for shoppers to navigate.
What's Driving This Trend
- Accessible Store Layouts
- Incorporating spacious layouts and open sight lines in retail stores can improve customer experience and accessibility.
- Urban Market Concept
- Creating an 'urban market' within a store that offers hands-on services can enhance the shopping experience and attract more customers.
- Reimagined Supermarket Design
- Rethinking the traditional layout of a supermarket can not only improve the overall ambiance of the store but also facilitate easier navigation for shoppers.
Who This Affects Most
- Retail
- Retailers can benefit from implementing accessible store layouts and incorporating the urban market concept to enhance customer experience and engagement.
- Supermarkets
- Supermarkets can discover new opportunities by reimagining their store designs and adopting a more open and customer-friendly layout.
- Store Fixture and Layout Design
- The field of store fixture and layout design can explore disruptive innovation opportunities by focusing on creating open, spacious, and accessible store layouts.
