Krispy Kreme recently made headlines for its creative new shopping mall kiosks, each of which is shaped like a box of donuts. With many brands deviating from the traditional retail model, these unconventional kiosks demonstrate a clever way for companies to catch the eye of consumers.
The new Krispy Kreme kiosks were recently installed in a number of shopping malls throughout the UK. Unlike traditional food stalls, each of the new Krispy Kreme stores are designed to resemble a giant box of donuts. The back of the stall in shaped like the lid of the box and wraps around in the front to create a counter space. Additionally, the middle of the box is fitted with a display case that reveals the tasty donuts available for purchase.
For those who have always dreamed of stepping inside a box of donuts, these clever kiosks provide the perfect opportunity.
Key Themes Behind This Trend
- Box-shape Retail Stores
- Retail stores that are designed to resemble an oversized box of their product provide a clever way for companies to catch the eye of consumers.
- Unconventional Retail Models
- As more brands deviate from the traditional retail model, there is an opportunity to explore non-traditional and creative designs for retail spaces.
- Experiential Marketing in Retail
- Creating unique and immersive experiences for customers, like stepping into a giant box of donuts, can be a disruptive innovation opportunity in the retail industry.
Where This Applies
- Retail Industry
- Retail companies can explore the use of creative and unconventional designs for their retail spaces to attract more customers.
- Food Industry
- Food companies have an opportunity to create immersive experiences for their customers and explore incorporating experiential marketing in their retail spaces.
- Marketing Industry
- Marketing agencies can help brands develop unique and immersive experiences for their customers to drive consumer engagement and brand recognition.
