This unique yogurt shelf display uses a resemblance to microwave in order to catch the eye of the busy grocery shopper. The display for the yogurt dessert product was created by Brazil-based Augusto Gottsfritz, who infused the design with accessibility by creating a vision for the consumer of how they will prepare the dish at home.
A simple shelf attachment, the display is a great small-scale marketing tool for a brand for whom it a larger than life gondola display would not make sense.
Designed with even a space for the supermarket price tag, the faux microwave shelf is dressed up with the brand's logo, colorful images of the products ingredients and a vision of the finished product after it has been prepared.
What Makes This Trend Stand Out
- Appliance-inspired Merchandising
- Creating displays that resemble household appliances can attract the attention of busy shoppers.
- Infusing Accessibility in Design
- Incorporating accessibility elements in product displays can enhance consumer engagement.
- Small-scale Marketing Tools
- Utilizing simple shelf attachments as marketing tools can be effective for certain brands.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can explore appliance-inspired merchandising to enhance product visibility and attract customers.
- Retail
- The retail industry can benefit from incorporating accessibility features in product displays to improve customer experience.
- Marketing and Advertising
- The marketing and advertising industry can explore small-scale marketing tools like creative shelf attachments to promote products effectively.
