Direct-to-consumer brand Anyday makes style-forward glass microwave cookware in different sizes with steam-releasing lids that help to make sure meals are evenly heated. The brand's bundled sets make it easy to get a variety of kitchen essentials in one go, as seen in The Everyday Set and individual items like The Medium Shallow Dish or The Large Deep Dish.
Although microwave meals (especially store-bought varieties) are often seen as low-cost and poor quality, Anyday is changing these perceptions with cookware that helps to make nutritious, high-quality and gourmet eats. On the brand's site, some of the recipes that are shared are for creamy polenta, sweet potatoes with miso tahini butter or even kid-friendly favorites like granola.
What Makes This Trend Stand Out
- Steam-releasing Glass Cookware
- Anyday's steam-releasing glass cookware is disrupting the traditional microwave cooking experience.
- Direct-to-consumer Kitchen Essentials
- Anyday's bundled sets of kitchen essentials are disrupting the traditional brick-and-mortar retail model for kitchen products.
- Elevated Microwave Meals
- Anyday's mission to create nutritious, high-quality microwave meals is disrupting the perception that microwave meals are low-cost and poor quality.
Sectors Adopting This
- Kitchenware
- Anyday's stylish and functional cookware is disrupting traditional kitchenware companies.
- Direct-to-consumer E-commerce
- Anyday's direct-to-consumer e-commerce model is disrupting the traditional brick-and-mortar retail model for kitchen products.
- Meal Delivery Services
- Anyday's mission to create elevated microwave meals is disrupting the meal delivery services industry.
