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Feminine Confectionary Branding

This Cute Macaron Packaging Boasts A Simplistic Design

— March 30, 2015 — Lifestyle
This cute macaron packaging features a simplistic design created by Lithuanian graphic designer Edvardas Kavarskas for SUCRÉ Macarons. The bright and clean packaging is white with a single accent color denoting the flavor and boasts an easy-to-use slide-off design.

The branding is feminine and sweet and has as much personality as SUCRÉ Macarons' range of flavors, which includes champagne and brown sugar, cool mint, dizzy lavender and sweet lilac.

This cute macaron packaging was designed with gifting in mind and certainly succeeds, given the treats appear gift wrapped rather than packaged. The result is a box that resembles a tiered women's dress, adding to the refined, feminine theme. Each box also includes a letter from SUCRÉ described as "small feminine secrets."
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