To help consumers enjoy a refreshing cocktail on the go, Truly has created a lineup of alcoholic seltzers called Spiked & Sparkling. Sold in lightweight cans and available in a range of Millennial-friendly flavors, the boozy waters are the perfect option for beach days and outdoor parties.
Truly's Spiked & Sparkling Waters are canned cocktails that combine seltzer with hints of real fruit flavor. However, unlike other canned cocktails, the alcohol does not come from any liquor or spirits. Instead, the alcohol is derived from fermenting all-natural cane sugar for an ABV of 5% per can. This means the drinks are gluten-free, low in sugar, and contain just 100 calories per can.
With flavors ranging from Blueberry & Acai to Raspberry & Lime, the spiked seltzers are a refreshing option for summer parties.
Image Credit: <i> Truly.</i>
What's Driving This Trend
- Canned Sparkling Water Cocktails
- Truly's Spiked & Sparkling Waters offer a convenient and portable option for enjoying alcoholic beverages on the go.
- Millennial-friendly Flavors
- The range of flavors cater to the preferences of Millennial consumers, capturing their attention and driving sales.
- Low-calorie and Gluten-free Options
- Truly's Spiked & Sparkling Waters provide a healthier alternative to traditional canned cocktails, appealing to health-conscious consumers.
Who This Affects Most
- Alcoholic Beverage Industry
- The introduction of canned sparkling water cocktails presents an opportunity for alcoholic beverage companies to tap into the growing demand for convenient and low-calorie beverages.
- Canned Beverage Packaging Industry
- The popularity of Truly's Spiked & Sparkling Waters creates a demand for lightweight and portable can packaging solutions that can preserve the quality and taste of the product.
- Health and Wellness Industry
- As more consumers seek healthier options, the low-calorie and gluten-free aspects of Truly's Spiked & Sparkling Waters align with the trends in the health and wellness industry, creating opportunities for collaborations and market expansion.
