With the legal marijuana industry continuing to boom in North America, innovations in the industry such as CBD Living's waters are popping up in a fast-paced manner.
Cannabis can be infused into a wide range of edible items, but infusing it into water was once a difficult task due to THC and CBD's inability to bond well with H2O. To counter this, the CBD Living brand uses "nano technology" – a process that relies on quantum physics that reduces CBD into extremely small particles. The CBD Living brand also claims that due to their tiny nature, these particles ensure that CBD is more easily absorbed by the consumer's body.
The water provides a multitude of benefits that range from anti-inflammatory and anti-seizure properties, to anxiety reduction and pain relief.
Why This Trend Is Growing
- Cbd-infused Products
- Disruptive innovation opportunity: Exploring new ways to infuse CBD into various consumer goods.
- Nano Technology
- Disruptive innovation opportunity: Researching and developing quantum physics-based processes to enhance absorption of nutrients or compounds.
- Health and Wellness
- Disruptive innovation opportunity: Creating innovative products that promote anti-inflammatory, anti-seizure, anxiety reduction, and pain relief properties.
Industries Being Reshaped
- Cannabis
- Disruptive innovation opportunity: Creating more accessible and diverse CBD-infused products to cater to the growing legal marijuana industry.
- Food and Beverage
- Disruptive innovation opportunity: Incorporating CBD into food and beverage products to offer additional health benefits to consumers.
- Healthcare and Pharmaceuticals
- Disruptive innovation opportunity: Exploring the potential of nano technology in improving drug delivery systems and enhancing absorption rates.
