American beverage company, The Alkaline Water Company has announced a new line of 'A88CBD' functional waters powered by Vessl. The lineup of health-oriented CBD waters includes six new variations of the brand's signature drink, titled 'Relax,' 'Relief,' Reenergize,' 'Rest,' 'Refresh,' and 'Resistance.'
The new line of CBD-infused beverages utilizes the same proprietary electrolysis process as the 'Alkaline88,' ensuring customers receive a perfect 8.8 pH balanced alkaline drinking water. However, what sets it apart is that the drink simultaneously offers a high-quality CBD experience by using Vessel's patented infusion technology, making it a true hybrid beverage with dual functionality.
"Beverage drinkers are increasingly changing their buying preferences based on functionality. We are meeting that demand with A88CBD that offers fresh functionality and flavor designed to exceed expectations," said Ricky Wright, President and CEO of the Alkaline Water Company, in a recent press release.
Image Credit: The Alkaline Water Company Inc.
Why This Trend Is Growing
- Cbd-infused Functional Beverages
- The intersection of CBD and functional beverages presents an opportunity for companies to create products that address specific wellness needs and appeal to health-conscious consumers.
- Hybrid Beverages
- Combining two different functional ingredients in a single beverage offers a new way to deliver unique benefits and cater to consumers seeking novel products.
- Electrolysis-based Infusion Technology
- Innovative infusion technologies that combine electrolysis and other methods can create beverages with improved taste, texture, and functionality.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can diversify their portfolio by incorporating CBD into functional waters, sports drinks and other types of beverages.
- CBD Industry
- CBD water is a growing segment of the CBD industry, which is poised to expand as interest in CBD-infused beverages and wellness products surge.
- Wellness Industry
- CBD-infused alkaline waters offer wellness industry players an opportunity to provide consumers with functional drinks that promote relaxation, stress relief, and sleep.
