Many brands are now getting into the creation of CBD-infused sparkling water, including W*nder, which is launching its unique flavors in January. The brand is a new venture from Tanisha Robinson, who headed the US arm of BrewDog and took on the role of Chief Disruption Officer to stay on the cutting-edge of beverages.
W*nder's sparkling water is infused with 20 milligrams of CBD per each 12-ounce can, along with other adaptogens, functional ingredients and creative flavors. While Breakfast Club combines the taste of blood orange, mint and ginger with vitamin B12, L-tyrosine and ginseng, Fast Times offers the refreshing flavors of cucumber, mint and lime with schisandra and gotu kola. There's also Night Moves, which sets itself as a CBD-infused beverage with melatonin, and soothing chamomile.
What's Driving This Trend
- Cbd-infused Sparkling Water
- The trend of infusing sparkling water with CBD is gaining popularity, offering a unique combination of relaxation and refreshment.
- Functional Beverages
- Brands are incorporating functional ingredients and adaptogens into their beverages, providing consumers with added health benefits and wellness properties.
- Creative Flavors and Unique Combinations
- Brands are experimenting with a variety of flavors and combining them in unique ways, offering consumers an exciting and diverse taste experience.
Who This Affects Most
- Beverage
- The beverage industry has the opportunity to capitalize on the growing demand for CBD-infused products and functional beverages.
- CBD
- The CBD industry can explore the potential of infusing their products into sparkling water, tapping into the growing market for CBD-infused beverages.
- Wellness
- The wellness industry can leverage the trend of functional beverages to create new products that promote health and wellbeing.
