'Phocus' Makes Naturally Energizing, Effervescent Beverages

 - Oct 10, 2017
References: drinkphocus & packagingoftheworld
Phocus' naturally energizing sparkling water is enriched with caffeine from tea and L-Theanine, helping consumers to feel refreshed and energized at once. The zero-calorie, preservative-free beverages are offered in a range of flavors like Blood Orange, Cucumber and Yuzu & Lime and promise to help with increasing mental alertness and physical performance.

To position its brand as one that offers the best of nature and science, Phocus worked with the Cartils creative agency on the development of packaging that embodies a "nature’s laboratory" theme.

At the same time many consumers are looking to sparkling water as a healthier alternative to sugar-laden beverages like soda, health-conscious consumers are also craving functional, high-performance food and beverages that will help them power through their days with greater ease.