Heywell x Foxtrot Supports Mood & Stress Management
Laura McQuarrie — June 3, 2023 — Lifestyle
Heywell x Foxtrot is a functional sparkling water product that's energizing and useful for mood and stress support. This co-branded beverage from the functional sparkling water brand and the modern convenience store chain comes in a crowd-pleasing Cherry Limeade flavor, plus purposeful ingredients like ashwagandha, ginseng, lemon balm and L-theanine. Each can boasts just 15 calories and two grams of sugar, along with plenty of immunity-boosting antioxidants, adaptogens and super herbs.
Consumers who are seeking a harmonious blend of refreshing hydration and health-conscious benefits will be drawn to the wellness-boosting benefits of this beverage. For those conscious of their energy levels, the caffeine content in this beverage offers a gentle lift, providing a natural boost without the jitters often associated with other caffeinated products.
Consumers who are seeking a harmonious blend of refreshing hydration and health-conscious benefits will be drawn to the wellness-boosting benefits of this beverage. For those conscious of their energy levels, the caffeine content in this beverage offers a gentle lift, providing a natural boost without the jitters often associated with other caffeinated products.
Trend Themes
1. Functional Beverages - As consumers are increasingly looking for health-conscious beverages with added benefits, there is an opportunity for businesses to create functional beverages with unique ingredients and flavors.
2. Stress Management Products - The incorporation of stress-reducing ingredients in Heywell x Foxtrot's sparkling water suggests an opportunity for the development of new products that specifically target the stress management market.
3. Low-calorie and Low-sugar Products - Heywell x Foxtrot's combination of low-calorie, low-sugar, and functional ingredients responds to consumer demand for healthier and more nutritious options and presents a disruptive innovation opportunity for new products that meet this demand.
Industry Implications
1. Beverage Industry - The beverage industry, both alcoholic and non-alcoholic, can benefit from adding unique ingredients and flavors to their products, creating an opportunity for functional beverages and their incorporation of health-conscious and stress-relieving ingredients.
2. Wellness Industry - As people become more health-conscious, the wellness industry, including products that alleviate stress and anxiety, like supplements and essential oils, has a chance to expand their offerings by developing similar products.
3. Convenience Store Industry - With the development of Heywell x Foxtrot, the convenience store industry can experiment with new product lines that cater to the health and wellness market—tapping into a new demographic and broadening their customer base.
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