Heywell and Foxtrot Launch a New Limited Edition 'Cherry Limeade'
Kanesa David — May 31, 2023 — Lifestyle
Heywell and Foxtrot are unveiling their new summer beverage, which will debut exclusively at Foxtrot in mid-2023. The new 'Cherry Limeade' is a sparkling water crafted with adaptogens, antioxidants, and organic caffeine for a mid-day pick-me-up. The beverage contains 15 calories, 2 grams of sugar, and inclusions like Ashwagandha and Ginseng, Schisandra and Amla, Lemon Balm, and L-theanine.
“We set out to solve a big consumer opportunity: how can we uplift moods and provide energy, but in a way that feels inviting and optimistic,” said Ashley Selman, co-founder of heywell. “We immediately knew Foxtrot was the right partner for this, and after an amazing collaborative process, we’re thrilled with the result. We hope it provides those in Chicago and across the US a little extra support to brighten moods this summer and adds a little extra joy in the everyday.”
Image Credit: Heywell, Foxtrot
“We set out to solve a big consumer opportunity: how can we uplift moods and provide energy, but in a way that feels inviting and optimistic,” said Ashley Selman, co-founder of heywell. “We immediately knew Foxtrot was the right partner for this, and after an amazing collaborative process, we’re thrilled with the result. We hope it provides those in Chicago and across the US a little extra support to brighten moods this summer and adds a little extra joy in the everyday.”
Image Credit: Heywell, Foxtrot
Trend Themes
1. Adaptogenic Beverages - Crafting sparkling waters and other beverages with adaptogens, antioxidants and organic caffeine to provide functional benefits and energy without the use of traditional energy supplements.
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Industry Implications
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3. Functional CPG Industry - The functional CPG industry is booming as health-conscious consumers are seeking out functional beverages that provide mental and physical benefits as an alternative to traditional supplements.
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