While there are laws in place that prevent marijuana from being mixed with alcohol, many beverage brands are instead creating non-alcoholic beverages, including everything from sodas and beer-style drinks to infused sparkling water.
Lagunitas Brewing Company announced the launch of a new IPA-inspired sparkling water called 'Hi-Fi Hops' that is infused with either THC or CBD. In the form of a sparkling water beverage, Hi-Fi Hops boasts no calories or carbohydrates, yet offers the benefits of cannabis, which the brewery sources from CannaCraft brand AbsoluteXtracts.
The brewery's newest creation is being celebrated as a fusion of culture, marijuana and craft beer, which will be available through dispensaries throughout California. Due to the nature of Hi-Fi Hops, it will be available to consumers over the age of 21 in child-resistant packaging.
What Makes This Trend Stand Out
- Cannabis-infused Beverages
- Opportunities exist for brands to create new non-alcoholic cannabis beverage products.
- Thc/cbd-infused Sparkling Water
- There is potential for growth in the market of THC/CBD infused sparkling water as a healthier alternative to traditional THC/CBD-infused beverages.
- Non-alcoholic Craft Beer Alternatives
- There is an opportunity for breweries to create craft beer-inspired beverages using non-alcoholic ingredients such as cannabis-infused sparkling water.
Sectors Adopting This
- Beverage Production
- Beverage companies can explore the creation of new products using cannabis-infused sparkling water.
- Cannabis Industry
- Cannabis companies can expand their product offerings beyond traditional THC/CBD-infused beverages by creating non-alcoholic cannabis-infused sparkling water.
- Craft Beer Industry
- Craft beer companies can explore alternative beverage options using non-alcoholic ingredients such as cannabis-infused sparkling water.
