In response to the fact that it found a large portion of consumers looking for a healthier alternative to rosé wine, Truly Spiked & Sparkling launched Truly Rosé—a lightly hued spiked sparkling water inspired by rosé wine. The new beverage comes in a slim canned format and boasts just 100 calories and one gram of sugar.
In terms of taste Truly Rosé is said to be sweet, tart and fruity, with a hint of California Chardonnay grapes. As a spiked sparkling water beverage, Truly Rosé boasts 5% ABV and has the potential to satisfy the many consumers who are now looking for a low-alcohol option.
Health-conscious consumers who are set on avoiding soda have helped to boost the popularity of other sparkling beverages like kombucha, cold brew and wine. Truly Rosé sets itself apart as a desirable wine-inspired, reduced alcohol, bubbly product.