New Hydrive Energy Water Flavors Focus on Unexpected Infusions

 - Jan 18, 2018
References: hydriveenergy & preparedfoods
The new Hydrive Energy Water flavors have been unveiled by the brand as a way to help infuse new interest into the drinks to keep consumer interest as demand for sparkling sodas dwindles. Including 'Kiwi Melon' and 'Grape Fusion,' the drinks are packed with 160 mg of caffeine, 35% of your daily vitamins and zero calories to make them suitable for those on restrictive diets. As the alternative beverage market continues to expand rapidly, we'll likely continue to see brands respond with new flavor options to keep them coming back.

Speaking on the new Hydrive Energy Water flavors, Thomas Oh, SVP of Marketing for Big Red, said, "Consumers love Hydrive because it gives them the energy they need and tastes great. We are excited to add two more great tasting, refreshing flavors to our line with Kiwi Melon and Grape Fusion."