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Artisan-Inspired Sparkling Waters

The New DASANI Sparkling Flavors are Clean and Crisp

— March 31, 2018 — Lifestyle
Sparkling water has seen an influx in popularity as consumers seek out products that are natural yet familiar, so the DASANI Sparkling lineup has been expanded by the brand to help offer a series of new, artisan-inspired flavors.

The new flavors includes 'Pear Kiwi' and 'Pomegranate Blueberry' as well as 'Original' to offer consumers the perfect option to suit their preferences. The sparkling drinks are ideal for drinking straight or can even be used as an addition to a cocktail to add an effervescent touch.

Set to launch nationwide by mid-April, the new DASANI Sparkling flavors were explained by Brand Manager Annie Lohman who said, "DASANI Sparkling has seen great success since its debut four years ago, and we’re listening to our growing fan base and their desire for new and exciting flavors. We’re always looking for opportunities to create delicious, guilt-free options, and we’re excited to share these new flavors with those who need a mindful pause from their everyday."
Trend Themes
1. Influx in Popularity of Sparkling Water - Brands can capitalize on the growing demand for natural yet familiar sparkling water products.
2. Expansion of Artisan-inspired Flavors - Offering a variety of unique flavors can attract consumers looking for new and exciting options.
3. Versatility for Mixing Cocktails - Promoting sparkling water as a cocktail mixer can create new usage occasions and increase sales.
Industry Implications
1. Beverage - Beverage companies can explore artisan-inspired sparkling waters to meet the growing consumer demand.
2. Food and Beverage - Restaurants and bars can offer unique cocktail options featuring sparkling water as an ingredient.
3. Consumer Goods - Brands can innovate and expand their sparkling water offerings to cater to health-conscious consumers seeking guilt-free options.
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