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Juice-Infused Sparkling Refreshments

The Perrier & Juice Drink Range Contains No Preservatives

— May 31, 2018 — Lifestyle
Perrier is a brand synonymous with sparkling water, but the brand looks to expand offerings with the announcement of the new Perrier & Juice drink range for health-conscious consumers to enjoy.

The drinks contain just 46 calories each and are made with a recipe that is 15% real juice and 79% sparkling mineral water, which makes them a timely offering given the expanding sparkling water drink market.

The Perrier & Juice beverages come in three flavor options including 'Peach & Cherry,' 'Strawberry & Kiwi' and 'Pineapple & Mango,' and contain no preservatives. This makes them a refreshing new option for consumers to try out when looking for an alternative drink to enjoy in place of traditional soda or juices.
Trend Themes
1. Sparkling Water Drink Market Expansion - Opportunity for companies to tap into the growing demand for sparkling water drinks by offering new and innovative flavor combinations.
2. Health-conscious Beverage Options - Potential for companies to develop low-calorie, juice-infused beverages that cater to health-conscious consumers looking for refreshing alternatives to soda and juices.
3. Preservative-free Beverage Trend - Disruptive innovation opportunity to create preservative-free drinks that appeal to consumers seeking clean label products.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to diversify their product lines and capitalize on the growing demand for healthy and flavorful drinks.
2. Flavoring and Extract Manufacturing Industry - Potential for flavoring and extract manufacturers to collaborate with beverage companies to develop new and unique flavor combinations for juice-infused sparkling beverages.
3. Packaging Industry - Opportunity to innovate and produce eco-friendly packaging solutions for preservative-free beverages, aligning with the growing sustainability trend in the beverage industry.
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