The Glacéau Smartwater flavored sparkling water beverages come as the latest creation from the Coca-Cola brand that offers consumers a refreshing, healthy way to enjoy a bottled drink. Coming in three flavor options including Lemon, Green Apple and Berry & Kiwi, the Glacéau Smartwater sparkling water drinks are completely free of sugar, sweeteners and calories. This makes the drinks a suitable option for consumers who are looking to restrict their soda intake yet are looking for a healthier alternative to drink.
The Glacéau Smartwater sparkling water beverages feature branding that is similar in aesthetic to the brand's original sparkling water, which is reported to have seen a distinct rise in popularity over the past several years.
Why This Trend Is Growing
- Flavored Sparkling Water
- Disruptive innovation opportunity: Develop new and unique flavors of sparkling water to cater to consumers looking for calorie-free alternatives.
- Sugar-free Beverages
- Disruptive innovation opportunity: Create a range of beverages that are free of sugar and sweeteners to meet the growing demand for healthier drink options.
- Rise in Popularity of Sparkling Water
- Disruptive innovation opportunity: Explore marketing strategies and product variations to capitalize on the increasing popularity of sparkling water.
Industries Being Reshaped
- Beverage
- Disruptive innovation opportunity: Develop innovative and healthy beverage options to cater to the changing consumer preferences.
- Bottled Water
- Disruptive innovation opportunity: Introduce flavored and calorie-free bottled water options to tap into the growing demand for healthier alternatives to soda.
- Health and Wellness
- Disruptive innovation opportunity: Create products and services that promote health and wellness, such as flavored water beverages without added sugar or calories.
