The Glacéau Smartwater Sparkling Water Beverages are Calorie-Free
Michael Hemsworth — June 2, 2017 — Lifestyle
References: foodbev
The Glacéau Smartwater flavored sparkling water beverages come as the latest creation from the Coca-Cola brand that offers consumers a refreshing, healthy way to enjoy a bottled drink. Coming in three flavor options including Lemon, Green Apple and Berry & Kiwi, the Glacéau Smartwater sparkling water drinks are completely free of sugar, sweeteners and calories. This makes the drinks a suitable option for consumers who are looking to restrict their soda intake yet are looking for a healthier alternative to drink.
The Glacéau Smartwater sparkling water beverages feature branding that is similar in aesthetic to the brand's original sparkling water, which is reported to have seen a distinct rise in popularity over the past several years.
The Glacéau Smartwater sparkling water beverages feature branding that is similar in aesthetic to the brand's original sparkling water, which is reported to have seen a distinct rise in popularity over the past several years.
Trend Themes
1. Flavored Sparkling Water - Disruptive innovation opportunity: Develop new and unique flavors of sparkling water to cater to consumers looking for calorie-free alternatives.
2. Sugar-free Beverages - Disruptive innovation opportunity: Create a range of beverages that are free of sugar and sweeteners to meet the growing demand for healthier drink options.
3. Rise in Popularity of Sparkling Water - Disruptive innovation opportunity: Explore marketing strategies and product variations to capitalize on the increasing popularity of sparkling water.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Develop innovative and healthy beverage options to cater to the changing consumer preferences.
2. Bottled Water - Disruptive innovation opportunity: Introduce flavored and calorie-free bottled water options to tap into the growing demand for healthier alternatives to soda.
3. Health and Wellness - Disruptive innovation opportunity: Create products and services that promote health and wellness, such as flavored water beverages without added sugar or calories.
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