Starbucks' Pride Tumbler is Released in Anticipation of Pride Month
Ellen Smith — May 15, 2019 — Lifestyle
Starbucks' pride tumblers offer consumers a rainbow-iteration of the eco-friendly travel mug, and align the brand's values with support for the LGBTQIA + community.
These mugs arrive in a vivid color palette and an iridescent finish, making for a statement piece that's eye-catching and bold. In addition to the unique color-blocking design, this tumbler features the words 'LOVE' written across the front, sending a firm message of where the brand's values stand. This travel mug represents Starbucks' long-standing support of the community, as the company offers health benefits for people in LGBTQIA + relationships, as well as covering costs of gender reassignment surgery.
Starbucks' pride tumblers are available in the United States and Canada.
Image Credit: Starbucks
These mugs arrive in a vivid color palette and an iridescent finish, making for a statement piece that's eye-catching and bold. In addition to the unique color-blocking design, this tumbler features the words 'LOVE' written across the front, sending a firm message of where the brand's values stand. This travel mug represents Starbucks' long-standing support of the community, as the company offers health benefits for people in LGBTQIA + relationships, as well as covering costs of gender reassignment surgery.
Starbucks' pride tumblers are available in the United States and Canada.
Image Credit: Starbucks
Trend Themes
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Eco-friendly Pride Travel Mugs — Creating eco-friendly pride-themed products can tap into the growing demand for sustainable and socially-conscious merchandise from the LGBTQIA+ community.
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Rainbow Color-palette — Using vibrant rainbow color palettes in product design offers opportunities for businesses to appeal to the LGBTQIA+ community and show support for Pride Month.
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Inclusive Branding — Aligning brand values with support for the LGBTQIA+ community through inclusive branding efforts allows businesses to connect with a diverse and socially-aware consumer base.
Industry Implications
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Retail — Retailers can capitalize on the demand for eco-friendly pride-themed products by offering a range of pride travel mugs and related merchandise.
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Food and Beverage — The food and beverage industry can explore opportunities to incorporate rainbow color palettes and inclusive messaging in their products, promoting diversity and inclusivity.
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Corporate Social Responsibility — Companies focused on corporate social responsibility can demonstrate support for the LGBTQIA+ community by offering health benefits and covering costs related to gender reassignment surgeries, building brand loyalty and positive reputation.
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