Moosehead Breweries Limited, Canada’s oldest and largest independent brewery, is teaming up with Sproutly Canada to create cannabis beverages. The partnership will make the most of Sproutly’s proprietary water-soluble cannabis solution Infuz2O process for delivering cannabis effects within five minutes—this is not only convenient for consumers but a safety feature that has the potential to prevent overconsumption of the non-alcoholic products.
Sproutly’s innovative water-based Infuz2O solution is set to be available in Moosehead Breweries offerings, providing a different way for consumers to experience a variety of adult beverages from the brand.
While the recreational use of cannabis is now legalized in Canada, the sales of edibles and infused beverages is not expected to be legal until the fall of this year.
Key Themes Behind This Trend
- Water-soluble Cannabis Solutions
- Creating water-soluble solutions to incorporate cannabis into food and drinks for quicker and safer consumption.
- Non-alcoholic Cannabis Beverages
- Developing non-alcoholic cannabis beverages as a new product category for adults to enjoy.
- Cannabis-infused Edibles
- Expanding the cannabis market by offering a variety of infused edible products to suit different consumer preferences.
Where This Applies
- Brewing
- Incorporating cannabis into non-alcoholic beverages to offer new options to customers and capitalize on the legalization of cannabis in Canada.
- Cannabis
- Developing innovative solutions and products to enhance the cannabis experience while ensuring consumer safety and reducing the risk of overconsumption.
- Food and Beverage
- Creating cannabis-infused edibles and drinks as a new product category and capitalizing on the growing demand for alternative wellness products.
