7-Eleven is introducing an all-new Slurpee Lite drink and the first glacéau vitaminwater Chill of its kind to be carried in its stores. Inspired by of-the-moment floral and botanical flavors, the new drink from 7-Eleven and glacéau boasts a soothing blueberry-lavender taste. The refreshing frozen drink is naturally flavored, has no sugar and boasts just 20 calories per eight-ounce serving.
This unique flavor pairing is set to appeal to Millennials in particular, as many health-conscious consumers within this age group are looking for bold flavor experiences that are low in calories and sugar. According to 7-Eleven proprietary beverages director Jacob Barnes, "The Blueberry Lavender vitaminwater Chill is really big on flavor for such a low-calorie content. It's ideal for someone who loves Slurpee drinks, but may be looking for a lighter alternative."