7-Eleven's glacéau vitaminwater Chill Has a Blueberry-Lavender Flavor
Laura McQuarrie — May 8, 2019 — Lifestyle
References: 7-eleven & prnewswire
7-Eleven is introducing an all-new Slurpee Lite drink and the first glacéau vitaminwater Chill of its kind to be carried in its stores. Inspired by of-the-moment floral and botanical flavors, the new drink from 7-Eleven and glacéau boasts a soothing blueberry-lavender taste. The refreshing frozen drink is naturally flavored, has no sugar and boasts just 20 calories per eight-ounce serving.
This unique flavor pairing is set to appeal to Millennials in particular, as many health-conscious consumers within this age group are looking for bold flavor experiences that are low in calories and sugar. According to 7-Eleven proprietary beverages director Jacob Barnes, "The Blueberry Lavender vitaminwater Chill is really big on flavor for such a low-calorie content. It's ideal for someone who loves Slurpee drinks, but may be looking for a lighter alternative."
This unique flavor pairing is set to appeal to Millennials in particular, as many health-conscious consumers within this age group are looking for bold flavor experiences that are low in calories and sugar. According to 7-Eleven proprietary beverages director Jacob Barnes, "The Blueberry Lavender vitaminwater Chill is really big on flavor for such a low-calorie content. It's ideal for someone who loves Slurpee drinks, but may be looking for a lighter alternative."
Trend Themes
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Botanical Beverages — Creating new and unique flavors with floral and botanical ingredients in the beverage industry.
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Low-calorie Snacks — Health-conscious consumers seeking snacks and drinks with fewer calories than traditional options.
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Millennial Taste Preferences — Meeting the demand for bold and intriguing flavor combinations that appeal to the Millennial generation.
Industry Implications
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Beverage — Innovating with new natural flavor profiles to attract health-conscious customers to beverages and frozen drinks.
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Convenience Store — Offering innovative, low-calorie, naturally-flavored drinks to cater to Millennial customers who love Slurpee drinks but may be seeking lighter alternatives.
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Food & Snack — Introducing unique and unexpected flavor combinations as an alternative to traditional snacks and drinks to entice consumers seeking more adventurous taste experiences.
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