The June 2019 business trends are largely indicative of what new initiatives brands are taking to stay ahead of the game. A big focus this month is the contemporary retail space, more precisely the grocery stores. Companies are beginning to infuse the mundane shopping experience with tech-forward features that gamify the process or simply make it more efficient. Examples of this include the No Frills-themed video game that allows customers to earn loyalty points for real, as well as the integration of artificial intelligence within the operation of Walmart IRL (Intelligent Retail Lab).
A brand that stands out with daring ventures in the June 2019 business list is IKEA. The furniture giant revamped its logo to better translate in a digital environment, as well as launched a shopping initative that allowed customers to buy items only after their brainwaves and heart rate got measured.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
