The path to coloring one's hair at home can be filled with obstacles right from the onset when it comes to choosing the right hue and formula even before getting to the application process—L'Oréal's Color&Co at-home hair color service is helping to change the way consumers color their hair at home.
With Color&Co, the entire direct-to-consumer experience is extremely personal and affordable. To get started, users are able to chat with a colorist or take a color quiz for inspiration. After settling on a desired look, a customer will receive a personalized hair color kit in the mail. Color&Co offers Single-Process and Premium ColorBoxes, as well as other hair care products like shampoo and conditioner that can be ordered on a recurring basis with a subscription.
With help from a network of independent expert colorists known as The Color Collective, customers won't have to worry about at-home mishaps.