IKEA is continuing its quest for a more sustainable menu as the brand announces the release of a plant-based meatball, potentially hitting select markets in 2020. The plan is to introduce a dish that mimics meat so closely that it is virtually impossible to tell the difference between the two.
The Sweedish furniture megastore has shown great interest in concepts of sustainability and its beloved restaurant is an area where the company has significantly put focus on. The plant-based meatball has not been linked to a supplier yet, however, it has been reported that IKEA is testing the field with various recipes.
The plant-based meatball is a great example of how companies are attempting to make products that accommodate the dietary preferences of a larger demographic and encouraging cruelty-free practices.