The Jewel Changi Airport in Singapore has a new futuristic store. Occupied by high-performance sportswear brand Durasport, the aesthetic of the retail location is created by architectural firm Ministry of Design who focused on producing an immersive, future-forward environment. As a result, the entire shop boasts an ultra-high-tech appearance as the interior is made to resemble a "research and development lab."
Durasport's new futuristic store will definitely be a favorite among fans of extreme sports as individuals can test out the products in simulated environments before buying them. There is a total of "four hands-on experiential zones" catered to cyclists, climbers, skiers, and triathletes. The technology in the futuristic store is truly cutting-edge as the zones boast a rotating climbing-wall, a ski simulator, a VR mirror, a swim bench, cycling trainer rollers and more.