‘Insert Name Here’ is a new venture from two former ColourPop employees that helps Gen Z consumers change the look of their hair in the same effortless way that makeup and nail colors can be used for stylish self-expression. Celebrities and influencers can regularly be seen sporting wigs and extensions to quickly change up their look without damaging their natural hair, and Insert Name Here gives young consumers the freedom to do the same—all without making a long-term hair commitment that involves permanent dye or scissors.
The brand offers a variety of clip-in extensions to create “30-second long locks” and instant bangs, plus a variety of products with celebrity-inspired names like Kim, Demi and Ariana—which is naturally modeled after the artist’s signature high ponytail.
What's Driving This Trend
- Clip-in Hair Extensions
- Opportunity for the development of innovative clip-in hair extensions that offer convenient and temporary hair transformations.
- Instant Bangs
- Disruptive potential in creating instant bangs that can be clipped in and easily removed for quick and temporary style changes.
- Celebrity-inspired Hair Products
- Potential for creating a line of hair products with celebrity-inspired names that appeal to Gen Z consumers seeking self-expression through their hair.
Who This Affects Most
- Hair Extension Industry
- Opportunity for the hair extension industry to create clip-in extensions that cater to younger consumers looking for convenient and temporary hair transformations.
- Beauty and Fashion Industry
- Disruptive potential in the beauty and fashion industry to develop innovative instant bang products that allow for quick and easily removable style changes.
- Cosmetics Industry
- Potential for the cosmetics industry to expand into the hair product market by creating celebrity-inspired hair products that cater to Gen Z consumers seeking self-expression.
