'Insert Name Here' Offers Clip-in Extensions, Bangs and Wigs for Self-Expression

 - May 17, 2019
References: inhhair & bustle
‘Insert Name Here’ is a new venture from two former ColourPop employees that helps Gen Z consumers change the look of their hair in the same effortless way that makeup and nail colors can be used for stylish self-expression. Celebrities and influencers can regularly be seen sporting wigs and extensions to quickly change up their look without damaging their natural hair, and Insert Name Here gives young consumers the freedom to do the same—all without making a long-term hair commitment that involves permanent dye or scissors.

The brand offers a variety of clip-in extensions to create "30-second long locks" and instant bangs, plus a variety of products with celebrity-inspired names like Kim, Demi and Ariana—which is naturally modeled after the artist’s signature high ponytail.