Ladybird by Design is an all-new series of children's books by Penguin. The idea behind these releases will be centered around providing a design-forward content for little ones which will help them "make sense of the idiosyncrasies of language." Here Design is employed to contribute to the aesthetic of these books and the firm overhauls the first two extensions of the project.
The first one is called 'A Bare Bear' which centers around examples of homonyms and homophones. The second book is called 'In a Minute' which is interactive and challenging as the content pushes readers to be physically active.
The Ladybird by Design series is characterized by whimsical and vibrant illustrations which surely contribute to the overall value of the creations. The publications' design-forward demeanor will also go along way in capturing consumer's attention on the shelf.