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Investment-Fueled Bank Accounts

The 'GratiFi' Debit Account Uses Investments for Purchases

— May 7, 2019 — Lifestyle
Knowing when to sell investments takes a fair bit of practice and a lot of market monitoring, so the 'GratiFi' debit account has been created to help users eliminate the need for this process.

The account works by optimizing a person's spending by using their best-performing investments to pay for purchases instead of requiring them to go in and perform manual selling themselves. The automated functionality of the account helps to create a hands-off experience for consumers and help them maximize their investments at all times for a greater return.

The 'GratiFi' debit account is part of a shift towards automated finance solutions as consumers start to take more control over their money/investments and seek out ways to streamline their everyday portfolio management.
Trend Themes
1. Automated Finance Solutions - The 'GratiFi' debit account exemplifies the trend of consumers seeking out automated finance solutions to streamline their portfolio management.
2. Optimized Spending - The 'GratiFi' debit account reflects the trend of optimizing spending by using best-performing investments to pay for purchases, eliminating the need for manual selling.
3. Consumer Empowerment in Money Management - The 'GratiFi' debit account aligns with the trend of consumers taking more control over their money and investments, seeking ways to maximize their returns.
Industry Implications
1. Financial Technology (fintech) - The 'GratiFi' debit account represents an opportunity for disruptive innovation in the Fintech industry by offering automated finance solutions to simplify portfolio management.
2. Consumer Banking - The 'GratiFi' debit account presents a disruptive innovation opportunity in the consumer banking sector by revolutionizing the way consumers leverage their investments for everyday purchases.
3. Investment Management - The 'GratiFi' debit account creates a disruptive innovation opportunity in the investment management industry by enabling automated optimization of spending based on the performance of investments.
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