Ideas
Explore the world's #1 largest database of ideas and innovations, with 473,861 inspiring examples.
Trend Reports
Discover why 1,273 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,945 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,273 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,945 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 473,861 cutting edge ideas.

Simplified Late-Night QSR Menus

The McDonald's After Midnight Menu is Focused on Speedy Service

— April 30, 2019 — Lifestyle
The new McDonald's After Midnight Menu is set to roll out to locations nationwide starting April 30 as a way to streamline offerings to consumers and speed up service. The menu will no longer include chicken sandwiches, Signature Crafted Recipe options, Filet-O-Fish, chicken tenders and premium salads, and will be in effect from midnight through 5AM. This will help the brand to prevent unnecessary waste, while also focusing on the most popular fare that consumers typically order during the late-night hours.

The McDonald's After Midnight Menu will consist of all McCafe and beverage options, the Happy Meal, Sweets & Treats, fries and other sides, all-day breakfast options, Chicken McNuggets, the Quarter Pounder and the Big Mac.


Image Credit: McDonald's
Trend Themes
1. Simplified Late-night Menus - Opportunity for QSRs to streamline their offerings, reducing waste and improving speed of service during late-night hours.
2. Focus on Popular Fare - QSRs can optimize their menus by prioritizing the most commonly ordered items during late-night hours, enhancing customer satisfaction and operational efficiency.
3. Expansion of All-day Breakfast - All-day breakfast options can be a disruptive innovation for QSRs, capturing a larger share of late-night customers looking for breakfast items outside regular hours.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs can leverage simplified late-night menus to improve operational efficiency and cater to the needs of late-night customers.
2. Food and Beverage - Streamlining menus for late-night service presents an opportunity for food and beverage establishments to reduce waste and enhance customer service during off-peak hours.
3. Fast Food Chains - Fast food chains can explore the implementation of simplified late-night menus to boost speed of service and optimize their offerings based on late-night customer preferences.
4.5
Score
Popularity
Activity
Freshness