The McDonald’s Tsukimi Family menu is a new range of offerings slated to arrive at participating locations in Japan to coincide with tsukimi season that sees many consumers taking the time to admire the moon.
The menu includes an array of items to choose from including the Shichimi Kaoru Gyusuki Tsukimi burger, Tsukimi burger, Tsukimi Cheese, Tsukimi McMuffin, Tsukimi Pie, Chicken McNuggets with Yuzu Kosho Mayo Sauce and the Tsukimi Nagano Shine Muscat McShake. Each of the items are themed with the traditional moon viewing party in mind and are great for enjoying at various times of the day, depending on the meal.
The McDonald’s Tsukimi Family menu is arriving for a limited time only starting September 6, 2023.
Image Credit: <a target="_blank" rel="nofollow" href="https://nlab.itmedia.co.jp/nl/articles/2308/30/news126.html">McDonald’s Japan</a>
What Makes This Trend Stand Out
- Seasonal-themed Menus
- The McDonald’s Tsukimi Family menu introduces a seasonal-themed menu to cater to consumers during tsukimi season in Japan.
- Cultural-inspired Offerings
- The Tsukimi Family menu offers a range of items themed around the traditional moon viewing party, appealing to consumers looking for culturally-inspired dining experiences.
- Limited Edition Menus
- The Tsukimi Family menu provides a limited-time offering, creating a sense of urgency and exclusivity for customers.
Sectors Adopting This
- Fast Food
- The McDonald’s Tsukimi Family menu presents an opportunity for fast food chains to create seasonal menus that cater to a specific cultural event and attract new customers.
- Hospitality
- The introduction of seasonal-themed menus like the Tsukimi Family menu provides an opportunity for hotels and restaurants to tap into cultural events and enhance guest experiences during specific seasons.
- Food and Beverage Manufacturing
- The success of the Tsukimi Family menu demonstrates the potential for food and beverage manufacturers to create culturally-inspired and limited edition products that align with seasonal celebrations.
