The increased demand for convenient retail solutions is seeing new initiatives being spearheaded by brand of all kinds, which is what's at work with the latest Sainsbury’s store that is completely free of tills.
The trial grocery store experience is located in Holborn, London and utilizes the SmartShop Scan, Pay & Go technology in order to let shoppers avoid checking out. The design of the store has been reworked with no checkout areas, which allows staff to restock shelves and provide customers with more personalized assistance.
The new Sainsbury’s store was discussed by Group Chief Digital Officer Clodagh Moriarty who said, "We know our customers value their time and many want to shop as quickly as possible – technology is key to that. This is an experiment rather than a new format for us – it hasn’t been done in the UK before and we’re really excited to understand how our customers respond to the app experience. We’ll be with our customers and colleagues all the way over the coming months, iterating continuously based on their feedback before we decide if, how and where we make this experience more widely available.”