Mediterranean garden designs surely have an appealing and relaxing quality to them. Recognizing this, Israeli beauty company Maaplim utilizes that aesthetic to bring a temporary activation to New York. The space is curated to exude exceptional minimalism and it is sprinkled here and there with vegetative inserts. The pop-up is meant to mimic the appearance of a Grecian rooftop garden.
The activation is an opportunity for Maaplim to highlight its origins and its products which make use of "natural ingredients sourced from the Mediterranean near [Tel Aviv]." The space is all-white, intended to mimic Greek architecture. It features numerous cues to Mediterranean garden designs, as well as stepped shelving that sculpturally frames the product.
The aesthetics of the space are completed by a Tel Aviv-based design firm — Craft & Bloom.