The aesthetic faith of seven French McDonald's restaurants was trusted to Italian designer Paola Navone. The creative took advantage of this to foster an intentionally "imperfect" and a whimsically playful ambiance for the fast food establishments.
The interiors of the seven French McDonald's destinations boast a maximalist identity, with numerous prints and colors that are not immediately balanced. Paola Navone's vision for the project was perfected in the course of three years. In designing the space, she looked at cues and features that will suggest a non-threatening environment. In fact, the Italian creative wanted to elevate the business model of French McDonald's and infuse it with an "imperfect, almost artisanal look."
This aesthetic adventure will surely provide a break from the traditional style of the global QSR destination and deliver an interesting contrast.
Key Themes Behind This Trend
- Maximalist Restaurant Interiors
- There is an opportunity for designers to create intentionally clashing and whimsically playful interiors in the fast-food industry.
- Non-threatening Environments
- The concept of intentionally creating non-threatening environments opens up opportunities for businesses to attract customers with a relaxed and comfortable atmosphere.
- Imperfect, Artisanal Look
- Infusing an imperfect, almost artisanal look into a business model provides an opportunity for differentiation and unique branding.
Where This Applies
- Design
- Designers have the potential to disrupt the restaurant industry by incorporating maximalist and intentionally clashing interiors into traditional QSR establishments.
- Hospitality
- The hospitality industry could explore the concept of non-threatening environments to create welcoming and comfortable spaces for guests.
- Branding
- Implementing an imperfect, artisanal look in branding strategies could offer businesses the chance to stand out and establish a unique identity.
