The aesthetic faith of seven French McDonald's restaurants was trusted to Italian designer Paola Navone. The creative took advantage of this to foster an intentionally "imperfect" and a whimsically playful ambiance for the fast food establishments.
The interiors of the seven French McDonald's destinations boast a maximalist identity, with numerous prints and colors that are not immediately balanced. Paola Navone's vision for the project was perfected in the course of three years. In designing the space, she looked at cues and features that will suggest a non-threatening environment. In fact, the Italian creative wanted to elevate the business model of French McDonald's and infuse it with an "imperfect, almost artisanal look."
This aesthetic adventure will surely provide a break from the traditional style of the global QSR destination and deliver an interesting contrast.