7-Eleven has announced the arrival of beer and cider delivery via its 7Now smartphone app, which will provide consumers with everything they need for entertaining under 'The Beer Necessities' section. The new alcohol delivery option from the convenience retailer is focused on traditional beer options along with craft beer and cider to provide a breadth of varieties for shoppers to choose from. The announcement of 'The Beer Necessities' comes in response to the rising consumer preference for delivery services.
The 7-Eleven beer and cider delivery is being launched nationwide in 18 markets to start including many major cities with a further rollout expected to arrive soon for additional locations. Consumers can also order a wide array of snacks and entertaining supplies from the retailer to avoid the need for any last-minute shopping trips before a party.
Key Themes Behind This Trend
- Alcohol Delivery
- Disruptive innovation opportunity: Develop a specialized alcohol delivery service that focuses on premium and hard-to-find options.
- Craft Beer Market
- Disruptive innovation opportunity: Create a platform that connects craft breweries with consumers, allowing them to easily discover and purchase unique craft beer options.
- Convenience Store E-commerce
- Disruptive innovation opportunity: Build an online platform for convenience stores to sell their products, offering quick and convenient delivery services to customers.
Where This Applies
- On-demand Delivery
- Disruptive innovation opportunity: Develop a technology-driven delivery service for a wide range of products, including groceries, alcohol, and other convenience store items.
- Retail Technology
- Disruptive innovation opportunity: Create innovative retail technologies that streamline the ordering, inventory management, and delivery processes for convenience stores.
- Craft Beverage
- Disruptive innovation opportunity: Explore the growing market of craft beverages, such as craft beer and cider, and develop unique products or services to cater to this audience.
