The Maynards Bassetts 'Silly Fun' summer promotion has been announced as a new contest for consumers that will offer them a chance to win one of 8,001 silly prizes in the upcoming season. Starting this month and running until August 31, the promotion will be ran across the entire core line of the brand's sweets including Jelly Babies, Wine Gums, Sports Mix, Liquorice Allsorts and Midget Gems. Shoppers will be able to enter the contest by simply purchasing specially marked products and entering the unique code inside the bag.
Brand Manager for Joyful Candy at Mondelēz International Anna Ulrich spoke on the new Maynards Bassetts 'Silly Fun' summer promotion saying, "We’re really excited to launch this new promotion, focusing on a wide range of Maynards Bassetts products and offering consumers the chance to win a range of great prizes. We hope this will continue to drive the relevance of Maynards Bassetts with shoppers, especially among younger adults. This campaign taps into the playful fun side of the brand. Summer is already a great time for candy sales, so this exciting promotion is sure to help drive retailers’ sales in this segment.”
What Makes This Trend Stand Out
- Summer Candy Giveaways
- Opportunity for candy brands to attract customers and increase sales through summer-themed giveaways
- Promotions with Unique Codes
- Offering customers unique codes to enter contests encourages engagement, loyalty, and repeat purchases
- Targeting Younger Adults
- Focusing marketing campaigns on younger adults may help to increase brand relevance and attract new customers
Sectors Adopting This
- Candy Manufacturing
- Candy manufacturers can use summer promotions to increase sales and brand awareness
- Retail
- Retailers can benefit from candy promotions through increased foot traffic and revenue
- Marketing
- Marketing agencies can help companies design effective and engaging candy promotions to reach target audiences
