Around this time last year, Canadian discount store chain No Frills released its streetwear-inspired Hauler clothing line and now, it is launching a branded video game called Hauler Aisles of Glory. The retro 8-bit 2D animation video game is designed to virtually get No Frills shoppers ready for their next in-store visit and in the process, give them the chance to earn PC Optimum loyalty points.
The web-based game can be played in-browser on mobile, tablet and desktop devices and is modeled on the in-store shopping experience. "Haulers" will challenge themselves by hauling groceries from different sections of the grocery store and avoiding the unnecessary and expensive "frills" that won't be found in the store like diamonds, limousines and speed boats.
Why This Trend Is Growing
- Branded Video Games
- Brands can create their own video games to engage customers and offer rewards.
- Virtual Shopping Experiences
- Brands can develop virtual experiences that simulate the in-store shopping process to engage customers.
- Gamification of Loyalty Programs
- Brands can gamify their loyalty programs to incentivize customer engagement and reward participation.
Industries Being Reshaped
- Retail
- The retail industry can leverage branded video games to create unique shopping experiences and increase customer loyalty.
- Gaming
- The gaming industry can collaborate with brands to develop branded video games that offer rewards and incentives to players.
- Marketing
- The marketing industry can explore the gamification of loyalty programs to enhance customer engagement and drive brand awareness.
