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Top 35 Interactive Initiatives in June

From QR Code Packaging to Bespoke Fragrance Pop-Up Stores

— July 1, 2019 — Marketing
The June 2019 interactive trends cover a variety of campaigns that aim to get consumers more involved in the purchasing process, while prompting them to have deeper connections to the brands that create them.

One example comes from a collaboration between Danone and Spotify, with the two launching the Light and Free Ink Campaign. Danone launched a series of personalized yogurt packages that contained a Spotify QR code, which when scanned with a consumer's smartphone, led them to a curated playlist.

A similar initiative comes from pasta sauce brand Francesco Rinaldi, which created augmented reality packaging that prompted the illustration of Mrs. Rinaldi to come to life. The brand's icon only became interactive after viewing her through an associated app, which was promoted on the packaging as well.

The initiative enabled consumers to learn more about the brand's history and what sets its product apart, as they took part in a unique and memorable experience.
6.3
Score
Popularity
Activity
Freshness
35
Beer Brand Internship Programs
Beer Brand Internship Programs
Natty Light Just Placed an Open Call for Summer Interns
<
34
Interactive 3D Glass Packaging
Interactive 3D Glass Packaging
Ardagh Group Unveils a 3D CAD System with Interactive Experiences
<
33
Virtual Reality-Powered Sci-Fi Episodes
Virtual Reality-Powered Sci-Fi Episodes
The Doctor Who VR Episode Boasts an Immersive Experience
<
32
Deliberately Mysterious Chip Flavors
Deliberately Mysterious Chip Flavors
Pringles is Asking Fans to Guess Its New Mystery Flavor
<
31
Dragon-Like Chocolate Packaging
Dragon-Like Chocolate Packaging
Dankey Daithankar Designs the QUETZAL Playful Packaging
<
30
AR Pasta Sauce Labels
AR Pasta Sauce Labels
Francesco Rinaldi Introduces an Augmented Reality App for Shoppers
<
29
Blockchain-Themed Comic Books
Blockchain-Themed Comic Books
Tokenville's Crypto Treasures Boasts Entertainment & Enlightenment
<
28
Furniture-Centric Sleep Podcasts
Furniture-Centric Sleep Podcasts
IKEA Takes an Interesting Approach to Marketing Its Products
<
27
Dad-Targeted Voice-Led Sampling
Dad-Targeted Voice-Led Sampling
Clarins Partnered with Send Me a Sample to Promote Father's Day
<
26
Folded Pop-Up Vinyl Packaging
Folded Pop-Up Vinyl Packaging
The Decemberists: I'll Be Your Girl Package Features Bright Graphics
<
25
eSports Deodorant Contests
eSports Deodorant Contests
The AXE Gaming Contest Invites Gamers to Show Off Their Skills
<
24
Disco-Inspired Fashion Pop-Ups
Disco-Inspired Fashion Pop-Ups
Chanel's Coco Flash Club Made Its Debut in Hong Kong
<
23
Rewarding Grocery Games
Rewarding Grocery Games
No Frills' Branded Video Game Lets Players Earn Real Loyalty Points
<
22
Sustainable Clothing Challenges
Sustainable Clothing Challenges
Downy's Wash It Better, Love It Longer Promotes Quality Detergent
<
21
QR Code Packaging Experiences
QR Code Packaging Experiences
Polycrol Interacts with Its Consumers Through Digital Packaging
<
20
Rosé Brand Influencer Competitions
Rosé Brand Influencer Competitions
Rosé All Day is on the Hunt for a Rosé Influencer
<
19
Exclusive Streetwear Hotlines
Exclusive Streetwear Hotlines
Fall Risk's Debut Collection Can Only Be Purchased By Phone
<
18
Connected Carton Packaging
Connected Carton Packaging
Tetra Pak Unveils a Packaging Platform that Alters Carton Materials
<
17
Educational SPF Pop-Ups
Educational SPF Pop-Ups
Supergoop's Pop-Up Shares the Importance of a Proper SPF Sun Care Routine
<
16
Mexican Eatery Hashtag Challenges
Mexican Eatery Hashtag Challenges
The #ChipotleLidFlip is Chipotle's First Campaign on TikTok
<
15
Studious Noodle Vending Machines
Studious Noodle Vending Machines
Pot Noodle's Machine Challenges Students with Exam Questions
<
14
Experiential AR Applications
Experiential AR Applications
NexTech's ARitize App Connects Brands with Their Target Demographics
<
13
Frozen Dessert Drive-Thrus
Frozen Dessert Drive-Thrus
Halo Top is Giving Away Free Ice Cream Pints Online and at Events
<
12
Prize-Boasting Scannable Packaging
Prize-Boasting Scannable Packaging
Coca-Cola's 'Sip & Scan' Campaign Boasts Summer-Ready Awards
<
11
Sensorial Wine Labels
Sensorial Wine Labels
Avery Dennison Introduces New Wine Collections With Unique Labeling
<
10
Immersive Color-It-Yourself Installations
Immersive Color-It-Yourself Installations
Camden Town Brewery Boasted an Artistic Opportunity
<
9
Playlist-Paired Yogurt Packaging
Playlist-Paired Yogurt Packaging
Danone & Spotify Collaborate on the Light and Free Ink Campaign
<
8
Ocean Plastic Reusable Bags
Ocean Plastic Reusable Bags
Corona & Parley for the Oceans are Repurposing Single-Use Plastic
<
7
Interactive Alcohol-Free Wine Packaging
Interactive Alcohol-Free Wine Packaging
Clouds of North's Box Requires No Need to Disassemble
<
6
Complimentary Cocktail Pop-Ups
Complimentary Cocktail Pop-Ups
Bombay Sapphire's Pop-Up Trades Compliments for Cocktails
<
5
Bespoke Fragrance Pop-Ups
Bespoke Fragrance Pop-Ups
Harvey Nichols' Perfume Pop-Up Lets Consumers Create Custom Scents
<
4
Immersive Spherical Installations
Immersive Spherical Installations
The Latest Snarkitecture Installation Boasts 168 Spheres
<
3
AR Cosmetic Packaging
AR Cosmetic Packaging
Lime Crime's App Lets Consumers Explore Augmented Reality Beauty
<
2
AR-Powered Story Labels
AR-Powered Story Labels
Jack Daniel's Creates an Augmented Reality Story Book
<
1
Social Media-Savvy Tree-Planting Campaigns
Social Media-Savvy Tree-Planting Campaigns
tentree's Earth Day Initiative is Promoted on Instagram
<