The world of beauty has embraced augmented reality technology with apps and in-store smart makeup mirrors, yet augmented reality beauty packaging has not yet been explored to its fullest by brands in this industry. Lime Crime is setting itself apart in this regard by introducing what it calls the first-ever AR technology for cosmetics, equipping consumers with the ability to experience its vibrant makeup before swatching or purchasing its products.
With the Lime Crime app, users get an introduction to characters like Venus, who fans will recognize from the Venus XL 2 eyeshadow palette. Scanning this product packaging with a mobile device provides quick access to a variety of makeup tutorials and more information. The newly launched Softwear Blush also works with the AR app, as its packaging integrates an interactive augmented reality component.