Ardagh Group launched a unique interactive three-dimensional glass packaging experience that invites consumers to explore its packaging products using a 360° feature. It is an online product catalog that gives clients the opportunity to turn, flip, drag, and look inside each glass container.
The dimensional tool allows them to gain a better understanding of each sizing, shape, and suitability for their decorative process. It also gives clients the chance to better visualize what their prospective products would look like on shelves. As of April 17th, Ardagh Group has over 600 glass jar and bottle designs modeled to be activated on the interactive platform. The European glass catalog features a wide range of glass structures, sizing, and color options as well.
What's Driving This Trend
- Interactive Packaging
- Opportunity for brands to engage consumers through immersive and interactive packaging experiences.
- 360° Product Visualization
- Disruptive innovation in e-commerce by providing customers with a more realistic and comprehensive view of product details.
- Digital Catalogs
- Digital transformation for the packaging industry, enabling efficient browsing and customization of products.
Who This Affects Most
- Packaging
- Innovative packaging solutions that incorporate interactive and immersive features can differentiate brands and improve customer engagement.
- E-commerce
- Online retailers can enhance customer shopping experiences with 360° product visualization, increasing conversion rates and reducing product returns.
- Digital Marketing
- The use of digital catalogs can revolutionize the way brands showcase and promote their products, providing a more engaging and personalized experience for customers.
