Designer brands like Chanel are no stranger to throwing extravagant pop-ups, and the recent Coco Flash Club, which made its debut in Hong Kong, is no exception.
This pop-up designed by the luxury fashion house drew its inspiration from the 80s disco movement and featured numerous activations which could be accessed from one's wristband. Some of the activations included a record shop, and a dance floor that was split into three sections. The whole event was created to promote the brand's new Rouge Coco Flash lipstick items, which offer intense color and shine. Like the lipsticks, this pop-up was bold and vibrant, inviting consumers to dance and celebrate in a manner that elicited a sense of nostalgia.