Story-based education has a powerful implication when one is trying to relate information to a consumer. The narrative surely provides some creative value to those who are perceiving it. When this method is paired with interactive technology, the content becomes even more impactful.
Jack Daniel's does this really well, as the brand utilizes augmented reality and the label of its product to deliver value to the consumer through an information-packed hands-on experience. The story-based education technique is developed in collaboration with Tactic. Utilizing a mobile application, consumers are able to bring the label of the recognizable Jack Daniel's bottle to life in the form of a pop-up book. The content is not only packed with mesmerizing visuals but also with information on whiskey manufacturing, the origin of the brand and more.