Although the industry is quite new, there is no shortage of innovative cannabis packaging. Leafly attempts to bring this to the next level through an augmented reality feature that will allow consumers to see " a photorealistic 3D model of [a] strain, product or accessory." This comes with a number of benefits.
For one, the AR-powered cannabis packaging offers brands an accessible way of curating digitally savvy catalogs of their strains and products which are made easily accessible to customers. The immersive aspect of the experience is not only stunning and practical but it can also provide individuals with "call-to-action buttons to instantly find out nutritional values, strain potency percentages, health benefits" and more.
In addition, the cannabis packaging by Leafly allows the brand a number of cross-selling opportunities and the tracking of consumer behavior.
Key Themes Behind This Trend
- Augmented Reality Packaging
- The use of AR in packaging offers brands the opportunity to create immersive and interactive experiences for customers.
- Digitally Curated Catalogs
- Brands can leverage digitally curated catalogs to efficiently showcase and market their cannabis strains and products.
- Cross-selling and Consumer Behavior Tracking
- Cannabis brands can explore cross-selling opportunities and gain insights into consumer behavior through innovative packaging solutions.
Where This Applies
- Cannabis Packaging
- The cannabis packaging industry can adopt AR technology to enhance product experiences and differentiate brands.
- Digital Marketing
- Digital marketing agencies can help cannabis brands develop and manage immersive catalogs for their products.
- Consumer Insights and Analytics
- Companies specializing in consumer insights and analytics can assist cannabis brands in leveraging packaging innovations to track and analyze consumer behavior.
