Although the industry is quite new, there is no shortage of innovative cannabis packaging. Leafly attempts to bring this to the next level through an augmented reality feature that will allow consumers to see " a photorealistic 3D model of [a] strain, product or accessory." This comes with a number of benefits.
For one, the AR-powered cannabis packaging offers brands an accessible way of curating digitally savvy catalogs of their strains and products which are made easily accessible to customers. The immersive aspect of the experience is not only stunning and practical but it can also provide individuals with "call-to-action buttons to instantly find out nutritional values, strain potency percentages, health benefits" and more.
In addition, the cannabis packaging by Leafly allows the brand a number of cross-selling opportunities and the tracking of consumer behavior.