IKEA absolutely revolutionizes the exclusive shopping experience with its ultra-limited Art Collection. The range boasts unique rugs that have been designed in collaboration with the biggest names in the contemporary design industry — this includes creatives like OFF-WHITE founder and Louis Vuitton Artistic Director Virgil Abloh, Japanese installation artist Misaki Kawai, Korea-based textile creative Seulgi Lee and more.
The rug silhouettes are one-of-a-kind, highly intricate and artistic. However, not everyone can purchase them. IKEA's incredibly exclusive shopping experience boasts a special brain scanner that will determine if the individual truly loves the product. The 'He(art) Scanner' is designed in collaboration with Ogilvy Social Lab Brussels. It reads brainwaves and heart rates. If the gadget did not affirm that the customer is truly excited by the piece, then the individual will be shown a different product in the range.
This exclusive shopping experience is a response to the re-selling of IKEA products at hiked up prices.
Key Themes Behind This Trend
- Ultra-limited Collections
- Other retailers and designers can create ultra-limited collections and utilize brain-scanning technology to determine a customer's genuine love for a product.
- Innovative Collaborations
- Retailers and designers can embrace innovative collaborations, particularly with well-known artistic celebrities who will provide a unique and highly sought-after product to consumers.
- Personalized Exclusivity
- By utilizing brain-scanning technology, retailers and designers can create personalized exclusivity for customers, further increasing the emotional attachment and loyalty that customers have for their brand.
Where This Applies
- Retail
- Brick-and-mortar and online retailers can utilize technology to create personalized shopping experiences for customers and increase exclusive product offerings.
- Design
- Designers can collaborate with other artists and brands to create unique products that only a select few customers can acquire, thus increasing demand and emotional value.
- Marketing
- Marketing agencies can assist brands in utilizing technology to enhance their customer's shopping experience and increase emotional attachment to the brand.
