IKEA absolutely revolutionizes the exclusive shopping experience with its ultra-limited Art Collection. The range boasts unique rugs that have been designed in collaboration with the biggest names in the contemporary design industry — this includes creatives like OFF-WHITE founder and Louis Vuitton Artistic Director Virgil Abloh, Japanese installation artist Misaki Kawai, Korea-based textile creative Seulgi Lee and more.
The rug silhouettes are one-of-a-kind, highly intricate and artistic. However, not everyone can purchase them. IKEA's incredibly exclusive shopping experience boasts a special brain scanner that will determine if the individual truly loves the product. The 'He(art) Scanner' is designed in collaboration with Ogilvy Social Lab Brussels. It reads brainwaves and heart rates. If the gadget did not affirm that the customer is truly excited by the piece, then the individual will be shown a different product in the range.
This exclusive shopping experience is a response to the re-selling of IKEA products at hiked up prices.