Currently, W Concept is one of the top three fashion e-commerce retailers in South Korea and those in New York City now have the chance to discover up-and-coming Asian designers through the URL to IRL pop-up. W Concept's e-commerce platform was launched in 2011 and as of 2015, it expanded into the Chinese and North American markets. W Concept's first retail pop-up stocks 19 brands for shoppers in NYC to discover in person, including Kindersalmon, Maison Marais and J. Chung.
The innovative pop-up is by no means a traditional brick-and-mortar location, as it gives visitors the chance to scan QR codes to purchase products and have them shipped. The shopping experience also includes a floral infinity mirror room and an arcade game room to further entertain guests.
Why This Trend Is Growing
- Asian Designer Showcases
- E-commerce platforms can create pop-up showcases for emerging designers to increase brand exposure and offline sales.
- Scannable QR Codes
- Incorporating scannable QR codes into the shopping experience provides a seamless transition from offline to online purchasing.
- Entertainment-based Retail
- Innovation in retail can include incorporating entertainment elements to create a memorable and unique shopping experience.
Industries Being Reshaped
- Fashion E-commerce
- Fashion e-commerce companies can utilize pop-up showcases to increase offline brand awareness and sales for emerging designers.
- Retail Technology
- With the integration of scannable QR codes, retail companies can create a seamless shopping experience that connects the offline and online world.
- Entertainment Retail
- Retail companies can incorporate entertainment elements into the shopping experience to attract more customers and create brand loyalty.
