Urban Juve is a Canadian brand who is attempting to break into the Chinese market through a WeChat presence and AI pop-up kiosks. The company specializes in the manufacturing of Ayurveda-inspired wellness products, where Hemp Root Oil is a key ingredient.
In order to capture the attention of Chinese consumers, Urban Juve adopts a two-fold strategy that enables the company to sell products through WeChat — the multi-purpose messaging, social media and mobile payment app, as well as through AI pop-up kiosks.
Utilizing artificial intelligence in retail is a way to provide hyper-targeted, convenient-focused services. The kiosks will boast a touch screen that will provide consumers with information about the brand and its products, as well as allow them to purchase items directly from the station, as well as have a real-time dialogue through a video call.
Digitally Savvy Retail Strategies
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